What’s Hot and What’s Not: Email Marketing Tricks that Drive Engagement

Like all fads, trends in email marketing come and go. So, are your favorite tips and tricks ahead of the curve or behind the times? Find out what’s hot—and what’s not—when it comes to driving engagement in the email marketing channel.

After this session, you’ll be able to:

  • Recognize which email trends reached a tipping point in 2020
  • Understand the subject line strategies that are way past their prime
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • Boost subscriber sentiment with one email marketing fad that never gets tired