Use More GIFs to Make Audiences Smile

Are you struggling to see results on Instagram even though you feel like you’re doing “all the right things?” You’re not alone. Many businesses and marketers are overwhelmed by the ever-changing algorithm and new trends that pop-up on Instagram and they struggle to keep their strategy relevant and consistent. This session will explain how to combine systems + strategy + mindset in order to develop a sustainable Instagram marketing strategy that actually produces results long-term.

You can’t skim a comment thread or Twitter feed today without seeing GIFs in all their looping glory. We use GIFs most to say “Happy Birthday” and “I Love You,” but today’s savvy brands are turning to GIFs to better communicate emotions and tone. Despite their popularity, marketers can be hesitant to embrace GIFs. In this session, social media expert Lauren Teague explains why you should be using GIFs and how to create a branded set that will make your audiences smile.

After this session, you’ll be able to:

  • Identify the best use cases for GIFs
  • Produce a creative brief for GIF design
  • Use GIPHY to publish and discover GIFs