Three Ways You’re Killing Content in the Facebook Algorithm and How to Fix It

The Facebook algorithm is a beast. With over 100,000 components, it’s difficult to know everything about how it works. Fortunately, Facebook has given us a few directions on what not to do and how these actions directly impact both paid and organic content. In this lightning-quick session, Heather will share three things you’re probably doing to penalize your content and how you can fix it to have more meaningful engagement.

After this session, you’ll be able to:

  • Understand the Facebook algorithm so that it better informs your content strategy
  • Shape your content for the audience you’re trying to reach
  • Learn what CTAs are an absolute no-no and what messaging to use instead