How to Win in Google Searches in 2021 and Beyond
COVID has changed customer behavior at a fundamental level, and if you’re not showing up in local searches, you’re losing customers. In this session, you’ll learn how the pandemic has affected buyer behavior and how you need to adjust your digital marketing strategy to attract more customers. You’ll get a crash course in local SEO, so you know exactly what to do to show up more often in local searches. You’ll also learn about the new features in Google My Business that can help you attract more local customers. Get ready to leave with a detailed playbook that outlines how to win in Google searches in 2021 and beyond.
After this session, you’ll be able to:
- Adjust your website to target post-COVID shopping behavior
- Optimize your site to show up better in local searches
- Use the new Google My Business features to help your business stand out