Create Empathy-Driven Content to Bridge the Authenticity Gap

We’ve been talking for years (and years, and years) about how we need authentic content. We, as social media pros think we’re being authentic. A recent Stackla report says followers disagree. So, what’s the disconnect? We’re talking about the wrong skill. While authenticity is key, you can authentically be trying to market something in a way that the audience doesn’t want. By learning the skill of empathy, you can create content that gets your point across but also connects with your followers.

After this session, you’ll be able to:

  • Know what empathy is and understand that it’s a skill you can learn
  • Recognize how empathy can help your social media strategy
  • Develop a toolkit of ways to increase your empathy
  • Apply actionable tips to use empathy in your content