Apply this Simple Content Hack to Improve Audience Engagement and Rankings

There is a lot of speculation on what the best tactics and methods are for scaling your organic traffic, but there is a simple hack that you can use to improve the engagement on your content that is rarely spoken about. A few years ago, Venngage did an internal research study to learn what made people want to read a blog post on a site. In this talk, Nadya will share those findings, and also discuss the impact it had on multiple ranking factors that often go unnoticed.

After this session, you’ll be able to:

• Understand why overly long-form writing is not as effective as you might believe
• Apply simple formatting hacks to increase on page engagement, and as a result improve your rankings
• Use visual cues to communicate and inspire your audience to keep coming back