After this session, you’ll be able to:

• Know what empathy is and understand that it’s a skill you can learn
• Recognize how empathy can help your social media strategy
• Develop a toolkit of ways to increase your empathy
• Apply actionable tips to use empathy in your content

After this session, you’ll be able to:

• Understand why overly long-form writing is not as effective as you might believe
• Apply simple formatting hacks to increase on page engagement, and as a result improve your rankings
• Use visual cues to communicate and inspire your audience to keep coming back

After this session, you’ll be able to:

• Understand the Facebook algorithm so that it better informs your content strategy
• Shape your content for the audience you’re trying to reach
• Learn what CTAs are an absolute no-no and what messaging to use instead

After this session, you’ll be able to:

• Include these platforms in your SEO strategy and understand the benefits
• Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
• Know which free and paid tools to leverage for keyword research

After this session, you’ll be able to:

• Adjust your website to target post-COVID shopping behavior
• Optimize your site to show up better in local searches
• Use the new Google My Business features to help your business stand out

After this session, you’ll be able to:

• Determine the right content to target with video
• Get videos ranked in Google and YouTube
• Promote your videos to customers

After this session, you’ll be able to:

• Create content that *actually* elicits engagement
• Keep your editorial calendar organized + strategic
• Stop ghosting your audience and show up consistently
• Refresh your IG marketing strategy for 2021 & beyond

After this session, you’ll be able to:

• Start creating videos that resonate with your target audience
• Develop measurable goals to attach to each video
• Continue talking with your potential leads once the video is done

After this session, you’ll be able to:

• Identify the best use cases for GIFs
• Produce a creative brief for GIF design
• Use GIPHY to publish and discover GIFs

After this session, you’ll be able to:

• Grow your email subscribers list
• Develop better personalization opportunities
• Improve your email marketing results

After this session, you’ll be able to:

• Recognize which email trends reached a tipping point in 2020
• Understand the subject line strategies that are way past their prime
• Leverage the CTA secret that gets the click—even among disengaged subscribers
• Boost subscriber sentiment with one email marketing fad that never gets tired

After this session, you’ll be able to:

• Develop a new mindset on how to get your open rates UP
• Apply a subject line formula that will help you whip out high-opening subject lines in minutes
• Use emojis to get better response rates