Agenda (All times ET)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Day 1 Wednesday, January 27

11:00am - 11:20am

Create Empathy-Driven Content to Bridge the Authenticity Gap

  • Carmen Collins, Cisco
  • Carmen Collins

After this session, you’ll be able to:

  • Know what empathy is and understand that it’s a skill you can learn
  • Recognize how empathy can help your social media strategy
  • Develop a toolkit of ways to increase your empathy
  • Apply actionable tips to use empathy in your content
  • Content Marketing

11:20am - 11:40am

Apply this Simple Content Hack to Improve Audience Engagement and Rankings

  • Nadya Khoja, Venngage Infographics
  • Nadya Khoja

After this session, you’ll be able to:

  • Understand why overly long-form writing is not as effective as you might believe
  • Apply simple formatting hacks to increase on page engagement, and as a result improve your rankings
  • Use visual cues to communicate and inspire your audience to keep coming back
  • Content Marketing

11:40am - 12:00pm

Three Ways You’re Killing Content in the Facebook Algorithm and How to Fix It

  • Heather Dopson, Astrella
  • Heather Dopson

After this session, you’ll be able to:

  • Understand the Facebook algorithm so that it better informs your content strategy
  • Shape your content for the audience you’re trying to reach
  • Learn what CTAs are an absolute no-no and what messaging to use instead
  • Content Marketing

12:00pm - 12:15pm

Break

12:15pm - 12:35pm

SEO Tips for Pinterest and YouTube to Increase Site Traffic

  • Jerri Helms, HarperCollins Publishing
  • Jerri Helms

After this session, you’ll be able to:

  • Include these platforms in your SEO strategy and understand the benefits
  • Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
  • Know which free and paid tools to leverage for keyword research
  • SEO & Search

12:35pm - 12:55pm

How to Win in Google Searches in 2021 and Beyond

  • Greg Gifford, SearchLab
  • Greg Gifford

After this session, you’ll be able to:

  • Adjust your website to target post-COVID shopping behavior
  • Optimize your site to show up better in local searches
  • Use the new Google My Business features to help your business stand out
  • SEO & Search

12:55pm - 1:15pm

Video SEO Is The Future: Here Is How To Do It

  • John Lincoln, Ignite Visibility
  • John Lincoln

After this session, you’ll be able to:

  • Determine the right content to target with video
  • Get videos ranked in Google and YouTube
  • Promote your videos to customers
  • SEO & Search

1:15pm - 1:30pm

Break

1:30pm - 1:50pm

Instagram Marketing with Intention

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest

After this session, you’ll be able to:

  • Start creating videos that resonate with your target audience
  • Develop measurable goals to attach to each video
  • Continue talking with your potential leads once the video is done
  • Social Media

1:50pm - 2:10pm

Top Social Media Videos You NEED to Make for Your Business

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Create content that *actually* elicits engagement
  • Keep your editorial calendar organized + strategic
  • Stop ghosting your audience and show up consistently
  • Refresh your IG marketing strategy for 2021 & beyond
  • Social Media

2:10pm - 2:30pm

Use More GIFs to Make Audiences Smile

  • Lauren Teague, Convince & Convert
  • Lauren Teague

After this session, you’ll be able to:

  • Identify the best use cases for GIFs
  • Produce a creative brief for GIF design
  • Use GIPHY to publish and discover GIFs
  • Social Media

2:30pm - 2:45pm

Break

2:45pm - 3:05pm

The 5 Most Impactful Email Marketing Tips to Grow Subscribers

  • Michael Barber, barber&hewitt
  • Michael Barber

After this session, you’ll be able to:

  • Grow your email subscribers list
  • Develop better personalization opportunities
  • Improve your email marketing results
  • Email Marketing

3:05pm - 3:25pm

What’s Hot and What’s Not: Email Marketing Tricks that Drive Engagement

  • Jen Capstraw, Women of Email
  • Jen Capstraw

After this session, you’ll be able to:

  • Recognize which email trends reached a tipping point in 2020
  • Understand the subject line strategies that are way past their prime
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • Boost subscriber sentiment with one email marketing fad that never gets tired
  • Email Marketing

3:25pm - 3:45pm

How To Boost Your Open Rates ASAP

  • Emily McGuire, Flourish & Grit
  • Emily McGuire

After this session, you’ll be able to:

  • Develop a new mindset on how to get your open rates UP
  • Apply a subject line formula that will help you whip out high-opening subject lines in minutes
  • Use emojis to get better response rates
  • Email Marketing

3:45pm - 3:50pm

Closing Remarks